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Zimnat, a leading player in the insurance and wealth management industry for more than seven decades, has been awarded the Best Insurance Brand in Zimbabwe in the 2021 Global Banking and Finance Review awards.
The annual business awards which are hosted by the Global Banking and Finance Review magazine are designed to recognize the innovation, achievement, strategy, and inspirational changes taking place within the Global Financial community.
This award comes as a validation of some remarkable innovations and campaigns that have been coming from the financial services giant. In a year in which most organizations particularly insurance services have been struggling to stay afloat, Zimnat has landed first to market and exciting innovations.
Recognizing the growing importance of WhatsApp-based e-commerce in the era of COVID-19, Zimnat launched Zimbabwe’s first WhatsApp-based motor insurance renewal platform. The insurance giant further went on to launch another first for Zimbabwe with the introduction of Jabu’s Homecoming, Zimbabwe’s first WhatsApp drama which showcased the real-life drama involved in planning for a funeral of a loved one who passes away in the diaspora.
In March 2021, Zimnat made headlines again as it launched innovative life insurance cover options branded the Zimnat LifeCare and Security Plans which allow policyholders to take part in profit-sharing realized from their covers. Zimnat launched the products in a very radical manner which involved a mysterious white object placed at Joina City under heavily armed guard. The organization also unveiled decoder insurance, in partnership with DSTV, following the recognition of the role that TV and home entertainment now play in the life of human beings considering the COVID-19 induced lockdown.
Commenting on the award the Zimnat group chief executive officer, Mustafa Sachak, said, “We are excited to have been honoured with this prestigious award. As an organization, we have dedicated the 2021 financial year to ensure that our customers get to reimagine a better life in an era where COVID-19 has changed the way businesses operate.”
“The new world order calls on us all to think of new ways of making life better for clients and partners by embracing the new norms brought about by COVID-19 that require us to place an emphasis on technology and experiential marketing.
“You will realize that all we have done this year speaks to that theme of a better life reimagined as witnessed by the WhatsApp renewal platform, LifeCare plans, and Jabu’s Homecoming WhatsApp drama. Our goal is to challenge our customers to reimagine how their lives can get even better when they associate with us. We are happy this award recognizes our efforts so far’ said Mr. Sachak.
The award comes at the back of 2 more awards for Best Financial Services Group Zimbabwe 2021” and “Most Innovative Financial Services Company Zimbabwe 2021 by the International Business Magazine.
The Zimnat Group has four main business units, namely general insurance, life assurance, asset management, and microfinance. The group is driven by a determination to make life better. It is associated with the Sanlam Group, the largest non-banking financial institution on the continent.