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All is set for Zimbabwe’s participation at the 4th edition of the Takulandirani Malawi International Tourism Expo 2023 to be held from 26 to 27 April 2023 at the Bingu Wa Mutharika International Convention Centre (BICC) in Lilongwe.
The tourism expo comes after two years in hibernation due to the COVID-19 pandemic. Zimbabwe and Malawi signed a Memorandum of Understanding (MoU) on Cooperation in the field of Tourism in 2015 and the two countries have since been enjoying cordial tourism-related working relations.
Zimbabwe’s attendance is also strategic as the tourism industry propagates its efforts to boost international tourism recovery as enunciated by the national tourism recovery and growth strategy. This year’s Takulandirani is expected to draw participants and buyers from Europe, North America, and Asia with a significant number of participants and buyers coming from within Africa, most especially Southern and East Africa.
The Zimbabwean delegation will be led by Ms Tariro Musonza, the Chief Director of Tourism and Hospitality Management. Ms. Tariro Musonza will be accompanied by other senior officials from the Ministry of Environment, Climate, Tourism, and Hospitality Industry and the Zimbabwe Tourism Authority. The private tour operators to form part of the delegation will include Traverze Travel, Africa Travel and Tours, Rukoko Safaris, and Malachite Travel and Tours.
“We are excited to be travelling to Malawi to interface with international media and buyers with a particular interest in Africa and we are positive of the great impact that this interaction will have on Zimbabwe’s tourism sector. In 2022 Zimbabwe received an aggregate of 1 043 781 million arrivals and of those arrivals, Africa contributed 350 500. We believe that our marketing efforts at Takulandirani will result in a significant increase in Africa’s contribution to the aggregate tourism arrivals to Zimbabwe” remarked Ms Musonza.
Takulandirani is a great opportunity for Zimbabwe and the whole global travel and tourism trade to showcase tourism products and services, meet, network, negotiate, strike business deals, and establish business partnerships all under one roof.