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The Zimbabwe Tourism Authority participated in the MATTA Fair in Kuala Lumpur Malaysia. The Malaysian Association of Tour and Travel Agents (MATTA) was held from 17 – 19 March 2023.
MATTA Fair KL is an annual travel fair organized by the Malaysian Association of Tour and Travel Agents (MATTA). It is the biggest travel fair in the country and is attended by a wide range of visitors. The fair aims to promote the tourism industry in Malaysia and connect travellers with tour operators, hotels, airlines, and other service providers.
“The Zimbabwe delegation was led by ZTA’s Executive Director for International Marketing, Jeffreys Manjengwa, and reconnected with existing contacts and established relationships with new trade and media and increased destination awareness. The participation was part of re-engagements and engagement efforts between Zimbabwe and Malaysia to attract investments and new tourism initiatives. The premier travel exhibition provided global exposure and boundless business opportunities for destinations. The show attracts more than 100,000 visitors from Malaysia, ASEAN, and the rest of the world. This is certainly another opportunity for the destination to attract new investments and penetrate huge Asian source markets seeking adventure holidays in Africa,” said Godfrey Koti, Head of Corporate Affairs.
“There are several inbound and outbound tour operators based in Malaysia seeking business relations with Tourism Boards in Africa to increase their packages across the continent They specialise in leisure travel, business travel and conferencing business units provide full-scale travel, and destination management services through experienced travel professionals with vast experience in the hospitality and tourism industry. We’re simply looking at positioning the destination in that market in line with our tourism recovery and growth strategy,” he added.
Matta Fair this March was bigger and better than the previous years. The fair has shifted to a new location covering 37,000 sqm, setting a new record as the largest international travel fair in the region! It will also feature over 500 travel and hospitality businesses from all over the world.