Untapped market for digital services
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Untapped market for digital services to transform African agriculture worth up to €2.3 billion
Digital ventures already have more than 33 million registered users, according to study by the Technical Centre for Agricultural and Rural Cooperation (CTA) and Dalberg Advisors. More than 90 per cent of the market for digital services that support African smallholders remains untapped and could be worth more than €2 billion (US$2.26bn), according to a…