The African brand
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The African brand needs improvement: tourism players urged
By Byron Mutingwende The tourism on the continent can only improve if the brand of Africa is projected in a positive way, Thebe Ikalafeng, the Founder and Chairman of Brand Leadership Group has said. Thebe was speaking at the Sanganai/Hlanganani market workshop at the Holiday Inn Hotel in Bulawayo on Thursday 28 September…