By Patricia Mashiri
The MBCA Bank has rebranded to Nedbank Zimbabwe in order to accerate strategic growth, promote and energise momentum both internally and externally.
Charity Jinya, the Managing Director of Nedbank Zimbabwe said MBCA had rebranded to build Africa’s most admired financial institution where customers could identify their brand clearly.
“Nedbank’s vision of building Africa’s most admired financial institution can best be implemented when customers across Africa can identify the brand clearly where its subsidiaries are operating.
“We are also rebranding to accelerate growth and move from being a middle tier bank to a top-tier bank in this highly competitive market using the same brand, Nedbank,”Jinya said.
She added that rebranding would add vitality to the bank.
Dedrey Mutimutema, the Nedbank Zimbabwe Head of Marketing, Public Relations and Communications, said rebranding would effectively put its clients in partnership with a globally relevant value-driven brand that they knew they could trust to help them unlock the full value for their money.
“Rebranding and system transformation is paving the way for Nedbank Zimbabwe to steadily grow its client offerings through the on going introduction of a comprehensive suite banking, investment and insurance solutions that are set to add significant value to clients of the bank.
“Nedbank understands that the success of a business is intricately linked to success of communities it serves. Thus, our new brand promises and purpose seeks to demonstrate our tangible investments in societies that are deeply rooted in our desire to use financial expertise to make a difference in people’s lives,” Mutimutema said.
The Nedbank’s focus is to give service, insights, relationship and expertise to grow people’s money in order to give back what the clients desire.
The MBCA rebranding will align its brand, product offering and service commitment with that of Nedbank group across Sub Saharan Africa.
The Nedbank will come with a new core banking system which will be enjoyed by customers which includes simplified pricing, new and improved products, enhanced internet banking among others.