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Zimbabwe’s first Pay-Per-View platform Gateway Stream Music was named the Promoter of the Year 2022 at the prestigious National Arts Merits Awards. The event was held at the iconic Harare International Hotel & Conference Centre (HICC) over the weekend.
“Promoter of the Year – Gateway Stream. An innovative company/ organization that has pioneered unique Arts Promotion products and events throughout the year. This is particularly special as we witnessed Gateway Stream Music partnering with musicians during COVID-19 to host online events that were a win-win for the Promoter and the creatives”, read the NAMA award citation.
Commenting on the side-lines of the awards event, Gateway Stream & Gateway Stream Music General Manager Taremeredzwa Chipepera said “We are humbled by this recognition. The underlying objective in the conceptualisation and the launch of Gateway Stream Music is the empowerment of local artists with the aim of helping them to monetise their craft.”
“This is the first time Gateway Stream Music has partnered with NAMA. We provided the voting platform, online ticketing platform and live-streaming of the event to music fans across the globe. We thank NAMA for affording us this opportunity to partner in these prestigious awards” he said.
Gateway Stream Music web and mobile application is available on the Google Play Store for Android devices and Apple App Store for IOS devices and on the Gateway Stream Music website https://gatewaystreammusic.com/live-streaming/.
About Gateway Stream Music
The Gateway Stream Music mobile and web application is Zimbabwe’s first and only multi-dimensional entertainment platform which was developed and launched by Rainbow Tourism Group in December 2020. The vision behind the creation of the platform is to empower artists by enabling them to monetise their trade and access markets using technology.
The emergence of the COVID-19 pandemic has presented challenges for the arts and entertainment sector as the lockdown restrictions prohibit live shows – which are the main source of income for the sector. Since the arrival of the COVID-19 pandemic Gateway Stream Music has hosted over ten virtual shows with the most recent being the Sinach It is Time show. Jah Prayzah also launched the ‘Gwara’ album on the platform. Other artists who have performed on the platform include Janet Manyowa, Winky D, Amara Brown, Benjamin Dube, Poptain, Anita Jackson, Ishan, Nutty O, Sulumani Chimbetu, Andy Muridzo. The Gateway Stream Music platform also ran the Wadiwa Wepamoyo series, which is still readily available for streaming on the platform.
Gateway Stream Music pioneered the introduction of the Pay-Per-View and live-streaming concept to the local market as a viable alternative to physical shows. Besides income generated from virtual shows, artists can generate additional income from an advertising revenue share model where they are given a percentage of the advertising revenue from their virtual shows.
Through the artist account feature, artists can upload their music, live-stream their shows on the Pay-Per-View platform, set pricing, manage inventory, socialise with their fans using the interactive socialisation feature where artists can interact with their fans and share content in the same way as they would on Facebook, YouTube, Instagram, and WhatsApp.
For music listeners, the Gateway Stream Music platform provides a total entertainment solution. It is a one-stop-shop that allows them to listen to their favourite music, buy songs & albums and live-stream album launches/shows using the Pay-Per-View platform. They are also able to connect with their favourite artists through the in-app interactive socialisation function.
Since its launch in December 2020 at least 2500 local artists have registered and uploaded their music. Through a partnership with Gramma Records, Zimura and Diamond Studios the platform now has 30,000 songs which range from sungura, mbira, urban grooves, gospel and hip-hop music genres. Users can enjoy yesteryear songs from some of Zimbabwe’s greatest artists including Oliver Mtukudzi, Leonard Dembo, Simon Chimbetu and Bhundu Boys to name a few.
The Gateway Stream Music App gives artists access to consumers and helps to reduce the risk of losing earnings through piracy.