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Zimbabwe Tourism Authority Chief Executive Officer, Ms. Winnie Muchanyuka, has just finished delivering her welcome remarks to the Society for Incentive Travel Excellence (SITE) summit delegates in Victoria Falls. The Summit started this morning and is expected to end on Friday.
SITE is a professional association dedicated exclusively to the global incentive travel industry. SITE’s executive leadership team are C-Suite executives from leading businesses in the field of incentive travel, across our source markets and beyond, and are thought leaders and key decision-makers pioneering the growth of the USD$75 billion incentive travel industry.
Incentive travel uses once-in-a-lifetime travel experiences as the ultimate reward or prize for extraordinary performance in a business setting.
According to recent research, incentive travel budgets are expected to rise by 34% in 2023, with a gradual return to mid/long-haul destinations.