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A musical feast is served as the country’s first cellular network operator NetOne unveiled a compilation album titled One World.
The One world album was recently launched on One TV YouTube channel and online music stores on the 25th of June.
The album Included 8 explosive tracks from locally acclaimed bands and talented artists such as gospel maestro Tinashe Magacha, Hip Hop star Natasha Muz, multi-talented John Cole, singer and actress LeeMchoney, record producer Chiweddar, the versatile Allanah, dancehall artist Jah Signal, the multi-hyphenate star Probeatz, the evergreen rapper Holy Ten and Dendera royalty Allan Chimbetu, and afro-fusion artist Mbeu.
The song list is as follows: mega hip hop star Holy Ten delivers on ‘Figo’ while Jah Signals features with his track titled Vasikana. For a dose of the legendry Dendera ululation, Allan Chimbetu serves ‘Murudo’. ‘Mufaro’ by Allanah, ‘Fambe Fambe’ from ProBeatz and ‘Handivadaire’ perfomed by ‘Mbeu’.
Collaborations on the album included the versatility of rap star Natasha Muz with a worship element and melodic guitars layered with the voice of Tinashe Magacha in Ndoenda. Actress and singer Lee Mchoney joined superstar choreographer/musician John Cole as well as the voice of the highly acclaimed producer Chiweddar on a track titled ‘Candy’ which vibes on zimpiano fusion.
When reached for comment NetOne Acting Head Marketing and Public Relations, Mr. Chagonda said, “We are very excited having launched OneAlbum on NetOne’s new online tv channel OneTv.”
“OneTv as a strategy was to broadcast shareable, interactive and sustained content that will motivate the customer to want to always be in touch with its brand.”
“Consumption of digital content has greatly increased over the past few years and was further accelerated by the 2019 novel Corona virus-induced lockdown restrictions that left artists without income sources as gatherings were sanctioned up to now hence digital is the way to go.”
“Viewers can go to our OneTv channel on youtube and Facebook for highly entertaining content which we will continue to showcase as the programme gathers momentum”
Apart from informing, educating, and entertaining, the platform will also be used to broadcast NetOne products. The platform is a great tool for creating brand awareness as an increasing number of people are spending a lot of time on the platform thus interaction with NetOne related content is most likely. The platform can result in a positive impact on NetOne’s market share and revenue.